Online Ordering: Interface Optimization Cuts Training by 80%
Context
During the Covid period, Minitable launched an Online Ordering product that allows restaurant owners to effortlessly create websites with a few settings and manage orders through an Android App.
This Minimum Viable Product (MVP) offered a cost-effective alternative to the third-party platforms like UberEats and GrubHub, which charge high commission fees. With this solution, local restaurants could accept takeout orders directly and boost their revenues without incurring excessive costs.
User Pain Point
Restaurant staff frequently complained about the order management interface. They found it challenging to locate specific orders within the order list and track orders with the same status.
Furthermore, the existence of redundant order information in the interface not only complicated the workflow for the restaurant staff but also posed challenges during the onboarding process for new staff members.
Junling’s Solution
To provide users with an overview of current order preparations, I implemented a Kanban framework in the order management interface. This framework allows users to efficiently visualize and track the status of orders, enhancing their overall order management experience.
For the order card design, I prioritized crucial order information components based on competitor research and user interviews. The most important components were strategically placed on the main interface, with font size and design reflecting their importance.
Junling’s Role
Led the team of a back-end software developer and an Android App developer to develop the interface
Works independently to design user experience and interface and wrote functional requirements
Conducted testing and quality assurance (QA) and provided feedbacks for improvement
Hosted internal meetings and QA sessions to communicate the new feature with the sales and customer support teams
Collaborated with an assistance to develop an external tutorial slide to introduce the update to clients
Results
Successfully delivered the interface upgrade within one month
The product achieved a 80% reduction in customer support efforts related to client staff training, by utilizing a tutorial slide during onboarding, replacing in-person or online sessions.
The onboarding process was accelerated by 50%
The product’s satisfaction rate increased by 75%